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Reflections on the mFarmer initiative: delivering agronomy information...
This is the second blog in a series of posts on insights and highlights from the mFarmer initiative. Learn more about the individual services we worked with by reading our mFarmer case studies....
View ArticleReflections on the mFarmer initiative: Choosing your delivery channels
Image courtesy of Frog design This is the third in a series of blog posts reflecting on the mFarmer initiative. Access the rest of the series here Service providers can deliver Agri VAS on ‘pull’...
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Highlights from the GSMA mAgri Working Group meeting in Sri Lanka
On June 15th at 12:45pm the mAgri team landed in Colombo and headed to Kandy, Sri Lanka’s cultural capital, to host our second working group meeting to be held in Asia. Surrounded by beautiful green...
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The Market Opportunity for mAgri: Unique Subscriber Penetration
In an earlier post I outlined the importance of the MNO’s c-level mandate for the product innovation needed to develop mAgri services. One of the tallest hurdles to gaining that c-level mandate is...
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Vodafone Vision for Mobile Agriculture
In the past few weeks Vodafone has been very active in the mobile agriculture space. In May, the operator published the Connected Farming in India report with the support of Vodafone Foundation and...
View ArticleReflections on the mFarmer initiative: delivering market price information...
This is the fourth in a series of blog posts reflecting on the mFarmer initiative. Access the rest of the series here. Learn more about the individual services we worked with by reading our mFarmer...
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Mobile Financial Services for smallholder farmers on the table at G20
Last month GSMA mAgri joined the debate at the first G20 round table on innovations in agricultural finance, held in Antalya, Turkey. The event, which is part of the G20 Global Partnership for...
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How are MNO’s navigating through their mAgri VAS deployment journey? Insights...
Remember those days when you were in school and your teacher announced an upcoming field trip? And how the excitement of spending an entire week out with your classmates would make you countdown the...
View ArticleReflections on the mFarmer initiative: pricing Agri VAS services for a low...
This is the fifth in a series of blog posts reflecting on the mFarmer initiative. Access the rest of the series here. Learn more about the individual services we worked with by reading our mFarmer case...
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Looking back at 2015: Industry highlights and anticipation of the next...
Looking back at everything that happened in 2015, it’s hard to overestimate the velocity in mobile agriculture space that we collectively achieved as an industry. We are finally seeing that mobile...
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